About Us

K J himself is a globally renowned personality as a developer and designer. Having a diversified exposure and an experience of three decades in the denim world. At his middle age he decided to serve the people and quit his job. He thought “NOW IS THE TIME” to give something back to the society. To be more cautious and to have an absolute sustainable denim for everyone.

Here the story takes a brilliant denim movement. This is because KJ himself is deeply involved in every development for the brand. He did two years of research in forming the mood for the denim for everyone for this particular collection. So every denim comes with its own unique style which you will not find anywhere else. This is just made for you. Just wear it.

Having vast experience alongside global market including the EUROPE, THE US & ROTW. Managing and taking the Lead for all the denim collections here at the renowned manufacturing units in Pakistan. From Fibre to Yarn & Denim to Apparel, have developed more than ten thousand iconic denim  products. The acceptance of these denims; over the years, for all the international brands in the retail stores through research work has already gained a lot. Which made them realize, why not have these international standards signature denims for our people from our very own country Pakistan. Under the tagline – TOTAL COMMITMENT covering both CSR(corporate social responsibility) and CER (corporate environment responsibility) – MADE IN PAKISTAN & MADE FOR EVERYONE. By working closely they designed a model in a formation which integrates the slogan at its best. Total commitment towards the planet EARTH and the PEOPLE.

Because NOW is the TIME.